Social media is an integral
part of any small business
success strategy. In fact, in
today’s day and age, small
businesses cannot afford to
ignore social media.
PROMOTION
Extends your engagement
efforts by presenting a
valuable offer that’s based on
your customers’ interests and
needs. Social media amplifies
your efforts so you can be
found by a wider audience to
grow your business.
Engagement
is rooted in consistently
sharing insight and providing
value every time you connect
with a customer. This
establishes credibility while
building trust and inspiring
customers to tell their friends
about you.
FIGURES
Getting started is easy
74%
of online adults use
social networking
sites everyday
57%
of your sales
funnel may be
accounted for by
social media
81%
of consumers research
online before making
big purchases
LOW MARKETING BUDGET
When you take into consideration the cost of traditional marketing and compare it to social media marketing, it becomes clear that social media marketing comes out on top.
2
DEFINE & SET YOUR GOALS
Once you know the type of customer you want to attract, it’s time to set some goals. What do you hope to gain from your business social media strategy?
4
1
SET THE STAGE
social media strategy, it’s necessary to first do a bit of prep work and define your target audience as well as your initial
3
YOUR GOALS MUST BE:
. specific . measurable . attainable . relevant . time-oriented